Use case · Real estate
The CRM for agents who are never at a desk
Between two viewings, in the car, at 8pm. That is when a lead comes in, a visit moves, a seller finally agrees to drop the price. Relaay captures all of it from the conversation your agent is already having.
Why it hurts
The CRM is always a week behind
Not because your agents are careless. Because nobody fills a form standing in a hallway with a client waiting.
The lead is in a WhatsApp thread nobody else can see
Mia writes it to the CRM as it lands, so the contact, the budget and the district are on a record the whole agency can open.
The visit is in one agent's head and one agent's phone
A booked visit becomes a real record with a date, a property and a buyer, and the reminder goes back out on WhatsApp.
A price change was made and nobody signed it off
Anything you flag as sensitive becomes an approval request. The broker replies APPROVE and only then does it move.
Evenings are spent re-typing the day into the CRM
There is nothing left to re-type. The day was already written down, in the thread, as it happened.
A day with Mia
Four messages, four records
This is the whole workflow. No app to open, no form to fill, no evening data entry.
09:12, in the car
New lead: Camille Dupont, +32 475 12 34 56, 3-bed Ixelles, 450k.
Contact and opportunity created
11:40, after a viewing
Book her Saturday 11am at 14 rue du Page.
Visit scheduled, reminder set for Friday
16:05, on the phone with the seller
Seller agrees to 429k on 14 rue du Page.
REQ-1042 sent to the broker for sign-off
18:30, walking to the metro
What is on for tomorrow?
Tomorrow's visits, back in the thread
Built for the trade
The real-estate module, not a generic CRM
ImmoToolBox ships the vocabulary an agent actually uses, on top of the core CRM everyone gets.
Listings and viewings
Properties, asking prices and visits are first-class records, not custom fields you had to invent yourself.
Price changes need a human
The one write that costs money is the one write that waits for a broker. One reply releases it.
Buyer and seller in one thread
The same conversation feeds the contact, the opportunity and the visit, so the pipeline is honest without anyone maintaining it.
Your agency's words
Compromis, mandat, sous seing: the actions are taught the phrasing your team uses, in French and in English.
Give your agents back their evenings
We are onboarding a handful of agencies in early access. If your team lives in WhatsApp and your CRM is always behind, we would like to talk.